MICHAEL LOVATO | Professional Triathlete





Brooks designs high performance running shoes and gear to help you to Run Happy®. www.brooksrunning.com


Since 1987 Kestrel has been perfecting carbon fiber. www.kestrelbicycles.com


TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. We are dedicated to re-imagining technologies that help athletes attain peak performance.

First Endurance

Creating the absolute best supplements on the market, First Endurance allows me to train harder, recover better, and race faster.


Louis Garneau

For over 25 years, Louis Garneau has been an innovator in the world of cycling. What started in his father's garage has grown into an internationally recognized industry leader that specializes in the design and development of technological and innovative gear. www.louisgarneau.com

Recovery Pump

The Pump is an FDA approved, medical grade SIPC- Sequential, Intermittent, Pneumatic, Compression device with 4-chambered sleeves that inflation sequential from the toes to the base of the buttock. Device used for recovery in maximal, endurance sports. The Boots massage the muscles to improve circulation during use and help reduce swelling, soreness and fatigue, all while you rest and relax. www.recoverypump.com


Design, makes and markets carbon fiber rims, cranks, hubs, wheelsets, and accessories. Features technical and dealer information, and contacts.


A seat he thought would eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle... By 1999, with some assistance from his family, the concept was patented. www.ismseat.com


Placing the world’s finest eyewear on the world’s finest eyes since 1975.


CycleOps Power

Provides an intuitive and customizable dashboard for managing all the metrics needed to tell you what you're doing during a ride. At any moment you can see power, heart rate, cadence, speed, time and other basic data. www.saris.com


These ergonomically brilliant, acoustically driven headphones provide an unparalleled level of comfort and fidelity for athletes, runners, and music lovers. The patented Ear-Lock technology guarantees a secure fit, even at extreme activity levels.  www.yurbuds.com

Jack and Adam's

The best triathlon store in the universe, J & A provide everything you need to toe the line for your first, your fastest, or your finest race ever.


Boulder Running Company

Pride in having a highly trained, committed, and experienced staff. In store we perform thousands of running and walking gait analyses, giving us added insight into each of the products we carry, how injuries occur, and how our selection of shoes can be used to solve your problems. www.boulderrunningcompany.com

Justin's Nut Butter

Best darn Peanut Butter around! Check them out!


Colorado Triathlete

Colorado Multisport info at its finest. Also, Kristen McFarland’s other endeavor, outside of being my top-notch massage therapist!


Monkey Brains

Monkey Brains are making the best tasting, most nutritious breakfast cereal around. For a good start to training or racing day, try out the world’s best OATMEAL!



Headsweats line includes washable, airlight, supremely wicking hats that now dominate the triathlon, rowing, adventure racing worlds. The success and a spirit of innovation at Headsweats, along with unsurpassed customer service, helped to establish Headsweats as the front runner in a very competitive category. www.headsweats.com

Kreutz Photography

Specializes in action photos of athletes. Includes a list of services and a gallery of their work.


Skeese Greets

New and unique cards for cyclists, runners and triathletes. Choose from birthday, holiday, good luck, thank you, and congratulation cards all specifically designed for athletes and the athletically minded.